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Trends for 2013: 'Big Data' Gets Bigger

To assemble an accurate portrait of consumer behavior is highly complex, and possibly the biggest challenge in marketing today. Companies must overcome hurdles not only limited to the technological...

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10 Trends That Will Shape consumer mind-set in 2013

New York : JWT, the world’s best-known marketing communications brand, has released its eighth annual forecast of key trends that will drive or significantly impact consumer mind-set and behavior in...

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Millward Brown releases ten emerging digital media trends

New York : Millward Brown, a global research agency, expert in helping companies grow great brands, today released its annual top 10 digital and media predictions, highlighting growing trends in the...

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JWT’s 100 Things to Watch in 2013

New York :JWT, the world’s best-known marketing communications brand, today released its annual list of 100 Things to Watch for the year ahead. “Our list spotlights developments that are bubbling up...

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Consumers respond to Facebook’s aggressive push into mobile in 2012

Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on...

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Individualism emerges as the central theme among Indian youth: VML Qais study

Mumbai: Individualism, one’s aspirations and a personalised way of life, emerged as the central theme amongst 18-35 year olds in India, in the most comprehensive attitudinal study ever conducted into...

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Asia-Pacific Travellers rely on Social Media reviews for travel decision-making

For leisure travellers in Asia-Pacific, online peer influence is at the forefront of planning , reports eMarketer. According to Text100’s “Digital Index: Travel & Tourism” study, conducted by...

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Google’s Travel Content Revamps Marketer Landscape: eMarketer

Google’s stated mission is to “organize the world’s information and make it universally accessible and useful.” And recently it has extended that effort into the travel space, upending the online...

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Twitter may earn $308.9 million mobile ad revenue in 2013

eMarketer estimates Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads....

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Generation Next critical of marcoms industry says Social media , digital...

Pan-European survey of 2,000 marketing students reveals current generation don’t believe they are  ‘digital natives’ . Over 80% think stand alone social media and digital marketing agencies will...

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Global ad spending to rise 2.8 percent

New Global Media Intelligence Report highlights the state of media usage and ad spending for six major regions and 40 countries Global ad spending will rise 2.8% to more than half a trillion dollars in...

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Half of Indian retail apparel consumers buy online:PWC Study

Courtesy:Olx.in New Delhi:In India nearly 50% of retail apparel consumers buy online to get better deals and variety, proving that digital channels are now an integral part of the shopping experience...

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Mobile advertising as effective as desktop :BBC Survey

BBC World News and BBC.com/news have today released the results of a global study – the first of its kind – examining the usage of mobile devices by consumers around the world. A BBC World News global...

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Organisations plan to engage retiring workforce: TimesJobs study

Close to 90 per cent of the organisations plan to engage their retiring workforce, revealed a TimesJobs.com study. Nearly 45 per cent of these organisations plan to offer them mentorship roles, 30 per...

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Men Seek Workplace Flexibility As Much As Women Do

Balance between life and work . Photo courtesy: www.iwf.org Men use the flexi option as much as women these days. Over 50 per cent of organisations polled in a TimesJobs.com survey said the frequency...

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B2C Content Marketers rely on Cross-Device Functionality

Marketers risk missing consumers for broad chunks of time if they cannot push content to a digital device. eMarketer estimates that for 2014, those with access to the mobile internet will spend, on...

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A pan India survey reveals hot favourites of football

At the onset of World Cup 2014 quarter finals, Skyscanner, a global travel search site, scans through the preferences of fans across the nation to bring teams and players at the centre stage of all the...

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Data-Driven Marketing Spending Still Climbing

Marketers continued to put more dollars toward data-driven marketing in Q1 2014, according to research released earlier this month by Direct Marketing Association (DMA) and Winterberry Group. More than...

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