Trends for 2013: 'Big Data' Gets Bigger
To assemble an accurate portrait of consumer behavior is highly complex, and possibly the biggest challenge in marketing today. Companies must overcome hurdles not only limited to the technological...
View Article10 Trends That Will Shape consumer mind-set in 2013
New York : JWT, the world’s best-known marketing communications brand, has released its eighth annual forecast of key trends that will drive or significantly impact consumer mind-set and behavior in...
View ArticleMillward Brown releases ten emerging digital media trends
New York : Millward Brown, a global research agency, expert in helping companies grow great brands, today released its annual top 10 digital and media predictions, highlighting growing trends in the...
View ArticleJWT’s 100 Things to Watch in 2013
New York :JWT, the world’s best-known marketing communications brand, today released its annual list of 100 Things to Watch for the year ahead. “Our list spotlights developments that are bubbling up...
View ArticleConsumers respond to Facebook’s aggressive push into mobile in 2012
Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on...
View ArticleIndividualism emerges as the central theme among Indian youth: VML Qais study
Mumbai: Individualism, one’s aspirations and a personalised way of life, emerged as the central theme amongst 18-35 year olds in India, in the most comprehensive attitudinal study ever conducted into...
View ArticleAsia-Pacific Travellers rely on Social Media reviews for travel decision-making
For leisure travellers in Asia-Pacific, online peer influence is at the forefront of planning , reports eMarketer. According to Text100’s “Digital Index: Travel & Tourism” study, conducted by...
View ArticleGoogle’s Travel Content Revamps Marketer Landscape: eMarketer
Google’s stated mission is to “organize the world’s information and make it universally accessible and useful.” And recently it has extended that effort into the travel space, upending the online...
View ArticleTwitter may earn $308.9 million mobile ad revenue in 2013
eMarketer estimates Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads....
View ArticleGeneration Next critical of marcoms industry says Social media , digital...
Pan-European survey of 2,000 marketing students reveals current generation don’t believe they are ‘digital natives’ . Over 80% think stand alone social media and digital marketing agencies will...
View ArticleGlobal ad spending to rise 2.8 percent
New Global Media Intelligence Report highlights the state of media usage and ad spending for six major regions and 40 countries Global ad spending will rise 2.8% to more than half a trillion dollars in...
View ArticleHalf of Indian retail apparel consumers buy online:PWC Study
Courtesy:Olx.in New Delhi:In India nearly 50% of retail apparel consumers buy online to get better deals and variety, proving that digital channels are now an integral part of the shopping experience...
View ArticleMobile advertising as effective as desktop :BBC Survey
BBC World News and BBC.com/news have today released the results of a global study – the first of its kind – examining the usage of mobile devices by consumers around the world. A BBC World News global...
View ArticleOrganisations plan to engage retiring workforce: TimesJobs study
Close to 90 per cent of the organisations plan to engage their retiring workforce, revealed a TimesJobs.com study. Nearly 45 per cent of these organisations plan to offer them mentorship roles, 30 per...
View ArticleMen Seek Workplace Flexibility As Much As Women Do
Balance between life and work . Photo courtesy: www.iwf.org Men use the flexi option as much as women these days. Over 50 per cent of organisations polled in a TimesJobs.com survey said the frequency...
View ArticleB2C Content Marketers rely on Cross-Device Functionality
Marketers risk missing consumers for broad chunks of time if they cannot push content to a digital device. eMarketer estimates that for 2014, those with access to the mobile internet will spend, on...
View ArticleA pan India survey reveals hot favourites of football
At the onset of World Cup 2014 quarter finals, Skyscanner, a global travel search site, scans through the preferences of fans across the nation to bring teams and players at the centre stage of all the...
View ArticleData-Driven Marketing Spending Still Climbing
Marketers continued to put more dollars toward data-driven marketing in Q1 2014, according to research released earlier this month by Direct Marketing Association (DMA) and Winterberry Group. More than...
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